Pernigotti SpA Launches New Harry Potter-Inspired Chocolate Coins

Pernigotti SpA, in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), has developed an exclusive line of children’s products under the Walcor brand, inspired by the Harry Potter franchise.

Ahead of the upcoming Autumn-Winter season, the historic confectionery group from Novi Ligure (Alessandria) is launching a brand-new line of Chocolate Coins dedicated to the world of the famous wizard. Made with extra-fine milk chocolate, the Coins have a diameter of 40 mm and feature embossed details reproducing two of the saga’s most iconic symbols: the Golden Snitch, the elusive winged ball that decides victory in Quidditch matches, and the Hogwarts crest, featuring the emblems of the four historic Houses (the Gryffindor lion, the Slytherin serpent, the Hufflepuff badger, and the Ravenclaw eagle). The 45g mesh bag is designed as a gift idea and for sharing with the whole family.

“Chocolate Coins have always been one of the products that Italian consumers immediately associate with Walcor and with a specific time of year,” said Stefania Distefano, Commercial Director Confectionery Italy at Pernigotti. “Pairing this product with a global franchise like Harry Potter, capable of engaging both children and parents, allows us to offer our retail partners a proposal that stands out on the shelf, giving the end consumer a value that goes well beyond a simple impulse purchase.”

The Harry Potter-inspired Chocolate Coins will be available in stores starting in October.