Pernigotti, with its new short film “Rinascimento Italiano”, invites us to dive ourselves in the majestic atmosphere of a seventeenth century villa. Through refined interiors and iconic details, the film take us into a timeless world, highlighting the brand’s history and prestige. The short film offers an interesting look into Pernigotti’s history, leading us in a multisensory experience that combines sweetness, beauty and magic.

The elegant villa’s spaces, with its illuminated courtyard and sumptuous staircase, become the main character of a party in which looks and movements are intertwined in romantic pursuits. One of the main scene presents us a suitor that follows a desirable woman whose escape is interrupted only by the irresistible pleasure of Gianduiotto Perngotti.

The short film does not tell the story only by pictures, but also integrates the brand’s new sound identity created by BrandMozart. This soundtrack, that accompanies the film as a music video, represents Pernigotti’s new sound identity, combining music and cinematography to create deeper connections between product and public.

Luigi Leonetti, marketing & sales director of Pernigotti and Walcor, highlights the importance of communicate the brand’s renewal and the promotion of high quality products to a diversified public. The brand’s new identity is designed to connect future generation with Pernigotti’s history, combining contemporary elements with the brand’s heritage, clearly outlining the future direction of the company.

“Gianduiotto Pernigotti is a legend, an iconic product realized with high quality Italian ingredients, but mainly is a symbol of desire, of an holistic, almost metaphysical world“affirms Riccardo Denaro, storyteller and the director of the short film, highlighting the symbolic deepness of the product and the immersive cinematic experience created by Elive.